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商品編號: NTU316 出版日期: 2021/10/28 作者姓名: Boey, Yew Tung;Ng, Sharon;Ang, Winson;Lim, Boon Chong 商品類別: General management 商品規格: 16p 再版日期: 地域: 產業: Consumer services 個案年度: -
商品敘述:
Ya Kun was an Asian coffee chain best known for its coffee, soft-boiled eggs and kaya toast with over 128 outlets in Singapore and the Asia Pacific region. What started as a coffee stall at Telok Ayer Basin before World War II to support the Loi family grew into a successful regional coffee chain that was a household name synonymous with Singapore kopi culture at home and overseas. Simultaneously, consumers were increasingly aware of the impacts of business practices on the environment and society. The emergence of green consumerism meant that consumers expected businesses to address the impact of their operations on the environment. Using the Triple Bottom Line framework, together with UN SDG8 (Decent Work & Economic Growth) and UN SDG12 (Responsible Consumption & Production), the case presents some of the challenges and opportunities impacting Ya Kun in light of the increasing attention on sustainability. How should Ya Kun face the challenges and leverage on the opportunities afforded by sustainable business practices to grow its regional F&B business?
涵蓋領域:
Environmental sustainability;Sustainable business practices
相關資料:
Case Teaching Note, (NTU317), 28p, by Yew Tung Boey, Winson Ang
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